We’re glad you’re here. This is our story.

HuntX was built from a love of the outdoors, a passion for quality apparel, and the belief that great products should feel just as good in everyday life as they do out in the field. What started as a simple idea has quickly grown into a lifestyle brand driven by community, craftsmanship, and authenticity.

Our Story

Raised on the Texas coast, Drake’s weekends were spent at baseball tournaments, cruising back roads, and out on the water. When his playing days came to an end, he discovered a new passion — building products people genuinely enjoy and creating a brand with the potential to reach far beyond where it began.

As the son of apparel business owners, Drake grew up understanding the long hours, attention to detail, and persistence it takes to run a successful clothing company. His parents have operated a women’s apparel brand for as long as he can remember, and starting his own line had always been a lifelong goal.

While HuntX isn’t limited to one audience, creating a hunting and fishing lifestyle brand became something deeply personal — combining the outdoors with everyday wear built for comfort, durability, and style.

How HuntX Began

HuntX started as an idea during a drive home from Dallas Market.

Drake and his girlfriend, Ellie, were discussing their upcoming move from Texas to Florida and what their next chapter might look like. Unsure of what jobs they would pursue, they realized they already had an opportunity sitting right in front of them — they just needed to commit.

With help from a few close friends, they landed on the name HuntX, sketched out a logo, printed their first shirt, and took the leap.

What began as a simple idea quickly grew into something much bigger — and they haven’t looked back since.

Drake - Founder

Drake’s vision for HuntX is rooted in authenticity, quality, and community.

Growing up immersed in the apparel world gave him firsthand experience in what it takes to build a successful brand — from product development to customer experience. His goal has always been to create clothing that people genuinely love to wear, whether they’re hunting, fishing, or just living everyday life.

HuntX represents more than just apparel — it’s a reflection of his passion for the outdoors and building something meaningful from the ground up.

Ellie - Co-Founder

Growing up in Scotland and moving to the United States at 16 taught Ellie adaptability at a young age.

Entering the workforce at 18 shaped her work ethic and pushed her to grow quickly. Since graduating high school, she’s worked within the apparel industry, developing a strong passion for marketing, sales, and customer service.

At HuntX, Ellie focuses on ensuring every product meets the brand’s standards and every customer receives nothing less than five-star service. Her attention to detail and dedication help bring the HuntX experience to life.